Experienced Concept Designer & Artistic Director with 15+ years experience in the retail & design industry, from high street brands through to luxury goods & department stores.
Skilled in conceptual development, artistic & creative direction, design and execution through to project management, production and installation.
Over the past 15+ years Natalie has focused on crafting her creative process, she takes pride in conceiving relevant designs which reflect the experiential world we will live in today both in the physical and the digital. She believes delivering a truely omnichannel approach is critical for the future of retail.
Using trend analytics and cultural shifts as her catalysts she delivers strategic concepts that build upon a brands DNA whilst engaging in immersive story telling, this has become her trademark.
Part of creating great work is the realisation that it can not be done alone. Collaboration is key. Natalie always seeks to work ideas through various sources and expertise to ensure the best result.
Natalie has been fortunate enough to work with some well known brands. Working in London she colaborated with Selfridges, Gap, Arcadia and Cath Kidston and in the UAE brands such as Level Shoes, Tryano, Faces, Tiffany & Co, Canon and adidas to name a few.