WORK
BIRKENSTOCK
Elevated Fashion
Creative direction for Birkenstock’s Elevated Fashion campaign with Sarah Hardan and Saad Naamani, a glimpse into their eclectic villa and effortlessly cool lifestyle, all tied together by the laid-back edge of Birkenstocks.
Dubai, UAE
Photo Greg Adamski
CARTIER
Festive Facade Dubai Mall
Design development for Cartier, where the legendary Dubai Mall façade was transformed with the brand’s global festive campaign , a dazzling display of lights and celestial sculptures came together to create an unforgettable visual moment.
Location
Dubai Mall, UAE
LEVEL SHOES
Ramadan & Spring Summer
360° campaign strategy, creative and artistic direction, and development for Level Shoes’ New Dawn and Ramadan Reflections. Shot across the UAE and Spain, the campaign weaves together diverse narratives and storytelling that span the Ramadan and Spring/Summer seasons.
Locations
UAE & Spain
ADIDAS
Mission: ZX
A 360° campaign that fused digital platforms with physical spaces through a retro-inspired arcade experience, Mission: ZX. Designed to launch the new ZX shoe, the campaign included branding, game design, retail buildout, and social content, culminating in a competitive, Insta-worthy experience that quickly went viral.
Location
UAE & Kuwait
LEVEL KIDS
Playground Campaign
A playful kids' campaign titled Playground, a vibrant beachside shoot in Dubai featuring a custom-designed playground, bursting with bold colours and summer vibes. A fun celebration of fashion and childhood energy.
Location
Dubai, UAE
BLOOMINGDALES
Beauty Campaign
Creative direction for Bloomingdale’s evergreen beauty shoot — blending bold hues with natural tones to create a fresh, modern take on timeless beauty.
GCC
Photo Ben Cope
CARTIER
EOY Festive Popup
Design and creative development for Cartier’s end of year pop-up, a bold festive takeover of the Dubai Mall atrium, including an 11m-wide suspended zeppelin. The space came to life with shimmering Christmas trees, a cosy festive coffee bar, and iconic moments that captured the magic of the season in true Cartier style.
Location
Dubai Mall Grand Attrium
